Behind Supafrio

Our Story: 

Founded in 2020, SUPAFRIO was born from culture, and lived experience

Growing up in Dorchester, trips to local "Kikis" or the neighborhood beauty supply store with my cousins for lip gloss were more than just an errand they were part of everyday life. When many of those stores closed during the pandemic, I realized how much those small moments meant. Out of that absence, SUPAFRIO was created.

Supafrio is a lifestyle brand inspired by the culture, confidence and the feeling of staying cool. The name "Frio" comes from the Cape Verdean Creole (Kriolu)  word for "cold". This reflects our heritage and serves as the inspiration behind the brands identity. 

We create everyday essentials while honering Cabo Verde by incorporating Kriolu into our product names, celebrating the language and culture that continues to inspire every collection.

From satin-lined hoodies designed to help protect textured hair to everyday lip glosses inspired by the beauty supply stores I grew up visiting, every SUPAFRIO product is created with quality, comfort, and intention.

Frio represents more than temperature, it's a mindset, a feeling, and a way of carrying carrying yourself with confidence in the coldest way possible. More than creating products, my hope is to inspire people to believe in their ideas. i hope SUPAFRIO. reminds anyone growing up in communities that raised me that where you come from doesn't define what you're capable of creating. YOUR dreams are worth pursuing.

To anyone seeing a piece of themselves in my story.

To those who waited for their parents to "despidi" hours after saying you were leaving

To the person running to the beauty supply store.

To those waiting for the 23 to get from Roxbury to Dorchester.

To those who grew up scratching calling cards so your family could call home

You're capable of creating something meaningful because, the only true failure is not trying at all.

Ku Amor,
SUPAFRIO